The Transoft Way


Innovation is about a new idea that brings value to its users.

In most cases innovative ideas are born from experiencing a personal ‘pain’ and coming up with a viable and widely accepted solution. But that alone isn’t enough to guarantee success. What you need is a magical convergence of timing, finding a market ripe for disruption, and having a visionary pied-piper – someone capable of seeing what others don’t, possesses moxie in spades, and can cajole world-class talent into building something useful and practical.

In short, what you need is a miracle.

The advent of the smart phone is an example of technology meeting an idea just at the right time, driven by visionaries. The iPhone, a product by none other than the visionary Steve Jobs, became a hugely successful product when widespread WIFI access meant 3G networks could receive digital data at speeds that enabled real-time communication and produce a multi-fold increase in productivity.

It is likely that when the first gasoline-powered car left the plant in the 1870s, chances are the driver took a right-hand turn. Since the 1950s, engineers had been plotting vehicle movements using turning templates that oddly enough were produced showing vehicles turning right!  If we think about it, for over 130 years after the car was invented, transportation engineers still had a limited way of plotting how that vehicle turned. Engineers needed someone with an innovative idea to move their profession forward.


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When Milton was working on transportation projects in the 1980s, he also used mylar turning templates to plan for vehicle maneuvers.  However this approach seemed quite inadequate and never fully satisfying.  This was the ‘pain’ element he needed to spur the innovative juices. “Most projects required complex forward and reverse maneuvers, and turning templates, which were reasonable for most roadway intersection designs,  and yet left one with a sense of inadequacy” says Milton.  He could visualize how a vehicle behaves when a large truck turned a corner, but it wasn’t until AutoCAD came up with changes to their software, that he could see the possibility of simulating turning vehicles accurately.

“By the late 1980s, AutoCAD had developed into a dynamic program capable of simulating vehicle movements and it became much more of a WYSIWYG development tool,” Milton remembers. This fulfilled the ‘timing’ ingredient. “For me, this was like an alignment of the planets. The AutoCAD software provided the fertile ground for innovation to take place.” And five years later, AutoTURN was released to the world.

The right person with the right idea at the right time often finds success. As Milton said previously, if an idea creates value for the marketplace, it will lead to an elevated level of success.

“In some small way, I would like to think of us being a mini ‘Apple’ of the Transportation software industry,” says Milton, proudly. “Customers have become enchanted with, not only products such as AutoTURN, but many of our other products and eagerly await our next innovative development.”

“Innovation is an added boost to a company’s success,” says Milton. “If you produce something of value and you have the right entrepreneurial skills backed by a well aligned corporate machine, you can achieve a significantly higher level of business success.  If you are able to build an organizational culture around this innovative drive, you can sustain the business’ success indefinitely.  I believe that this is exactly what Transoft Solutions has achieved over the past 20 years.  Today the company has six innovative, new-to-the-world products out of its portfolio of seven main products.  And each has proven to be financially successful and strategically important”.


How has Transoft’s culture been influenced by the spirit of innovation?  Read about this in the next installment of Our Story in the link below.